Do Your Own Focus Groups!
Focus groups, or Jury Research Projects, as David Ball calls them, are a useful tool in trying to figure out what potential jurors might think about your case or elements of it. However, there are times when the economics of a case don’t justify hiring a professional. In such situations, it may be useful to use a more cost-effective method for determining elusive juror attitudes, like running your own focus group. You can do it.